See Clearly.
If you don’t know where you are, how do you know where you are going?
Without data, teams are blind to where they are, what works and where they are going. Too much data becomes noise that creates paralysis by analysis.
A Growth Strategy Firm
Your business can grow better from within.
Rooted in the Four SEAs Framework, we enable organisations to build growth engines that see clearly and steer decisively toward real growth.
§ 01 — Foundation
We are
growth engineers.
“
All that is good can grow better.
This simple statement feels almost self-evident. It should obviously be true. It is not.
There are good people, organisations and products. Great ideas. Yet not all good things find the pathways, methods and tools to successful growth.
We envision a world where all that is good can grow better. We work to make that statement truer every day.
The Hillvine & Co Vision
§ 02 — The Problem
Growing complexity,
Growing complexity,
diminishing returns.
Organisations often enter the swamp while still growing. The risk lies in compounding complexity rather than compounding value.
What leaders often tell us:
i.
More Input for Less Outcome
More people, more spend and more coordination deliver diminishing impact.
ii.
Accumulating Complexity
Processes, tools and workarounds pile up faster than they are removed.
iii.
Slower Decisions
Alignment takes longer. Action lags behind changing conditions.
iv.
Unreliable Progress
Pushing harder produces spikes instead of repeatable, cumulative results.
§ 03 — Growth that works
The Four SEAs Framework.
A lightweight blueprint designed to build and run growth engines for your organisation. 12 elements across three pillars: principles, mindsets and tools. The four below are where it begins.
We help businesses and leaders:
Steer Quickly.
Can your organisation respond well to changes? Opportunities? Threats?
Companies grow heavy. Bureaucracy and silos create organisational inertia, delaying timely pivots in response to new data and market conditions.
Speedy Bets.
Are you charging in all directions all at once, all the time? Outcome over output.
Speed is often misunderstood. Teams are busy moving fast in all directions at once, mistaking activity for progress. Output is not an outcome.
Save to Scale.
It is no longer about how much you are spending, but how much you can earn.
Growth requires more resources. Without optimisation, scaling increases cost and complexity faster than it increases value.
These four are why growth stalls. They are also how growth compounds.
§ 04 — Our Practice
What we do.
What we do.
Three core services.
Through our framework, we converge the science of data with the art of understanding people. We build on what works to create high-leverage outcomes.
Growth
Engineering
We work with leadership to train the organisation in the Four SEAs Framework. We build the growth team together and apply the framework to create repeatable, sustainable growth.
Custom AI
Automation
We find opportunities across operations, processes and tools to reduce friction, connect systems and automate work. We create tailored AI solutions that increase resource efficiency and productivity.
Performance
Marketing
We drive customer growth across the full funnel by balancing the science of data with the art of user behaviour. We apply disciplined, data-driven marketing, backed by deep operational experience.
§ 05 — Partners & Clients
In good
In good
company.
We work with business owners and leaders across education, finance, healthcare, technology, and consumer goods and services. Our results reflect a focus on outcomes over output.
Your success is how we measure our own.
Our work, by the numbers:
Lead Efficiency
4.3×
Reduced Cost Per Lead by up to 76.5%.
Conversion
61%
Improved Conversion Rate.
New Annual Revenue
$2M+
Monthly Recurring Revenue raised to $180K/mth.
Business Growth
3+
New markets in 18 months.
§ 06 — The Team
We do the work
We do the work
with you.
We are experienced operators who believe every problem holds an opportunity. We work with your organisation to build capability, confidence and results from within.
We are growth engineers.
Founder
Michael Chng
Founder
Founder & CEO, Hillvine Strategies. Co-Founder & CEO, Refract Technologies. Co-Founder & Partner, Massive Collective.
Co-Founder
Nigel Lim
Co-Founder
Co-Founder & CEO, Payboy. Founder & CEO, The Growth Project. Operator with deep experience across SaaS, HR-tech and growth systems.
Marketing
Joseph Chin
Head of Marketing
Head of Product Marketing, Refract Technologies. Former Marketing Director at T4Game. Overseas Marketing Director at Kingsoft Games.
Operations
Calvin Pak
Head of Operations
Co-Founder & COO, Curasia Endoscopy Centre. Former Combat Engineer Officer, Singapore Army. BSc in Psychology with Military Studies, SUSS.
§ 07 — Contact Us
Let’s get
Let’s get
to work.
Good progress always starts with honest conversations.
Let’s talk.
- hi@hillvine.co
- WhatsApp / Call
- +65 9677 8594
- Web
- www.hillvine.co